{"id":1150,"date":"2025-12-12T21:10:05","date_gmt":"2025-12-12T20:10:05","guid":{"rendered":"https:\/\/deslumbraia.com\/como-trabajamos\/"},"modified":"2026-05-19T16:59:08","modified_gmt":"2026-05-19T14:59:08","slug":"how-we-work","status":"publish","type":"page","link":"https:\/\/deslumbraia.com\/en\/how-we-work\/","title":{"rendered":"How we work"},"content":{"rendered":"<style>.elementor-1150 .elementor-element.elementor-element-51aee3e4{--display:flex;--overlay-opacity:1;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0225px;--padding-bottom:150px;--padding-left:0px;--padding-right:0px;}.elementor-1150 .elementor-element.elementor-element-51aee3e4:not(.elementor-motion-effects-element-type-background), .elementor-1150 .elementor-element.elementor-element-51aee3e4 > .elementor-motion-effects-container > 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.elementor-motion-effects-layer{background-color:var( --e-global-color-5ddf31a );}.elementor-1150 .elementor-element.elementor-element-9e30598::before, .elementor-1150 .elementor-element.elementor-element-9e30598 > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-9e30598 > .e-con-inner > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-9e30598 > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-9e30598 > .e-con-inner > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-9e30598 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:transparent;background-image:radial-gradient(at center center, var( --e-global-color-5518f39 ) 35%, var( --e-global-color-primary ) 100%);}.elementor-1150 .elementor-element.elementor-element-c68ca94 .elementor-icon-wrapper{text-align:start;}.elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-primary );color:var( --e-global-color-secondary );}.elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-view-framed .elementor-icon, .elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-view-default .elementor-icon{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-view-framed .elementor-icon, .elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-view-framed .elementor-icon{background-color:var( --e-global-color-secondary );}.elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-view-stacked .elementor-icon svg{fill:var( --e-global-color-secondary );}.elementor-1150 .elementor-element.elementor-element-c68ca94 .elementor-icon{font-size:65px;padding:0px;}.elementor-1150 .elementor-element.elementor-element-c68ca94 .elementor-icon svg{height:65px;}.elementor-1150 .elementor-element.elementor-element-c68ca94{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:3px 5px 0px 5px;border-style:none;border-radius:999px 999px 999px 999px;}.elementor-1150 .elementor-element.elementor-element-c68ca94.elementor-element{--align-self:flex-start;--flex-grow:0;--flex-shrink:1;}.elementor-1150 .elementor-element.elementor-element-f649c35{text-align:start;margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 24px 0px 0px;}.elementor-1150 .elementor-element.elementor-element-f649c35 .elementor-heading-title{font-family:\"Inter\", Sans-serif;font-size:1.6em;line-height:30px;}.elementor-1150 .elementor-element.elementor-element-2ac247e{width:var( --container-widget-width, 90% );max-width:90%;--container-widget-width:90%;--container-widget-flex-grow:0;}.elementor-1150 .elementor-element.elementor-element-40b717d{--display:flex;--min-height:180px;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--overflow:hidden;--overlay-opacity:1;border-style:solid;--border-style:solid;border-width:2px 2px 2px 2px;--border-top-width:2px;--border-right-width:2px;--border-bottom-width:2px;--border-left-width:2px;border-color:var( --e-global-color-9b0e092 );--border-color:var( --e-global-color-9b0e092 );--border-radius:20px 20px 20px 20px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:32px;--padding-bottom:32px;--padding-left:32px;--padding-right:32px;}.elementor-1150 .elementor-element.elementor-element-40b717d:not(.elementor-motion-effects-element-type-background), .elementor-1150 .elementor-element.elementor-element-40b717d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-5ddf31a );}.elementor-1150 .elementor-element.elementor-element-40b717d::before, .elementor-1150 .elementor-element.elementor-element-40b717d > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-40b717d > .e-con-inner > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-40b717d > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-40b717d > .e-con-inner > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-40b717d > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:transparent;background-image:radial-gradient(at center center, var( --e-global-color-5518f39 ) 35%, var( --e-global-color-primary ) 100%);}.elementor-1150 .elementor-element.elementor-element-19ed53f .elementor-icon-wrapper{text-align:start;}.elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-primary );color:#F4F2EC;}.elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-view-framed .elementor-icon, .elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-view-default .elementor-icon{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-view-framed .elementor-icon, .elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-view-framed .elementor-icon{background-color:#F4F2EC;}.elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-view-stacked .elementor-icon svg{fill:#F4F2EC;}.elementor-1150 .elementor-element.elementor-element-19ed53f .elementor-icon{font-size:65px;padding:0px;}.elementor-1150 .elementor-element.elementor-element-19ed53f .elementor-icon svg{height:65px;}.elementor-1150 .elementor-element.elementor-element-19ed53f{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:3px 5px 0px 5px;border-style:none;border-radius:999px 999px 999px 999px;}.elementor-1150 .elementor-element.elementor-element-19ed53f.elementor-element{--align-self:flex-start;--flex-grow:0;--flex-shrink:1;}.elementor-1150 .elementor-element.elementor-element-8fd51da{text-align:start;margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 24px 0px 0px;}.elementor-1150 .elementor-element.elementor-element-8fd51da .elementor-heading-title{font-family:\"Inter\", Sans-serif;font-size:1.6em;line-height:30px;}.elementor-1150 .elementor-element.elementor-element-c8aa449{width:var( --container-widget-width, 90% );max-width:90%;--container-widget-width:90%;--container-widget-flex-grow:0;}.elementor-1150 .elementor-element.elementor-element-cbca8b9{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--overlay-opacity:0.44;--overlay-mix-blend-mode:multiply;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:100px;--padding-bottom:100px;--padding-left:0px;--padding-right:0px;}.elementor-1150 .elementor-element.elementor-element-cbca8b9:not(.elementor-motion-effects-element-type-background), .elementor-1150 .elementor-element.elementor-element-cbca8b9 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-1150 .elementor-element.elementor-element-cbca8b9::before, .elementor-1150 .elementor-element.elementor-element-cbca8b9 > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-cbca8b9 > .e-con-inner > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-cbca8b9 > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-cbca8b9 > .e-con-inner > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-cbca8b9 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-image:url(\"https:\/\/deslumbraia.com\/wp-content\/uploads\/2025\/12\/deslumbraia_hero.webp\");background-size:cover;}.elementor-1150 .elementor-element.elementor-element-4d77776{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1150 .elementor-element.elementor-element-1a39a53{--display:flex;--gap:20px 20px;--row-gap:20px;--column-gap:20px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1150 .elementor-element.elementor-element-1a39a53.elementor-element.e-flex.jkit-sticky-element--enabled.sticky-pinned.jkit-sticky-element-on--down{top:40px;}.elementor-1150 .elementor-element.elementor-element-1a39a53.elementor-element.e-flex.jkit-sticky-element--enabled.sticky-pinned.jkit-sticky-element-on--both{top:40px;}#wpadminbar ~ .elementor-1150 .elementor-element.elementor-element-1a39a53.elementor-element.e-flex.jkit-sticky-element--enabled.sticky-pinned.jkit-sticky-element-on--down, #wpadminbar ~ * .elementor-1150 .elementor-element.elementor-element-1a39a53.elementor-element.e-flex.jkit-sticky-element--enabled.sticky-pinned.jkit-sticky-element-on--down{top:calc(40px + var(--wpadminbar-height, 0px));}#wpadminbar ~ .elementor-1150 .elementor-element.elementor-element-1a39a53.elementor-element.e-flex.jkit-sticky-element--enabled.sticky-pinned.jkit-sticky-element-on--both, #wpadminbar ~ * .elementor-1150 .elementor-element.elementor-element-1a39a53.elementor-element.e-flex.jkit-sticky-element--enabled.sticky-pinned.jkit-sticky-element-on--both{top:calc(40px + var(--wpadminbar-height, 0px));}.elementor-1150 .elementor-element.elementor-element-1a39a53.elementor-element.e-flex.jkit-sticky-element--enabled{z-index:1;}.elementor-1150 .elementor-element.elementor-element-e9c3497{--display:flex;--gap:40px 40px;--row-gap:40px;--column-gap:40px;}.elementor-1150 .elementor-element.elementor-element-c2e9366 .elementor-icon-list-icon i{color:var( --e-global-color-primary );transition:color 0.3s;}.elementor-1150 .elementor-element.elementor-element-c2e9366 .elementor-icon-list-icon svg{fill:var( --e-global-color-primary );transition:fill 0.3s;}.elementor-1150 .elementor-element.elementor-element-c2e9366{--e-icon-list-icon-size:8px;--icon-vertical-offset:0px;margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:3px 20px 4px 15px;border-style:solid;border-width:1px 1px 1px 1px;border-color:var( --e-global-color-primary );border-radius:999px 999px 999px 999px;}.elementor-1150 .elementor-element.elementor-element-c2e9366 .elementor-icon-list-text{color:var( --e-global-color-primary );transition:color 0.3s;}.elementor-1150 .elementor-element.elementor-element-c2e9366.elementor-element{--align-self:flex-start;--flex-grow:1;--flex-shrink:0;}.elementor-1150 .elementor-element.elementor-element-f4ab71b{text-align:start;margin:-6px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 0px 0px 0px;width:var( --container-widget-width, 80% );max-width:80%;--container-widget-width:80%;--container-widget-flex-grow:0;}.elementor-1150 .elementor-element.elementor-element-f4ab71b .elementor-heading-title{font-family:\"Inter\", Sans-serif;font-size:2.9em;color:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-bea0cd5{--display:flex;--gap:20px 20px;--row-gap:20px;--column-gap:20px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1150 .elementor-element.elementor-element-17b8074{--display:flex;--justify-content:space-between;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overflow:hidden;--overlay-opacity:1;border-style:solid;--border-style:solid;border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;border-color:var( --e-global-color-9b0e092 );--border-color:var( --e-global-color-9b0e092 );--border-radius:20px 20px 20px 20px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1150 .elementor-element.elementor-element-17b8074:not(.elementor-motion-effects-element-type-background), .elementor-1150 .elementor-element.elementor-element-17b8074 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-17b8074::before, .elementor-1150 .elementor-element.elementor-element-17b8074 > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-17b8074 > .e-con-inner > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-17b8074 > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-17b8074 > .e-con-inner > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-17b8074 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:transparent;background-image:radial-gradient(at center center, var( --e-global-color-5518f39 ) 35%, var( --e-global-color-primary ) 100%);}.elementor-1150 .elementor-element.elementor-element-17b8074.e-con{--align-self:center;}.elementor-1150 .elementor-element.elementor-element-7adc55a{--display:flex;--justify-content:flex-start;--overlay-opacity:0.5;border-style:solid;--border-style:solid;border-width:2px 0px 0px 0px;--border-top-width:2px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;border-color:var( --e-global-color-9b0e092 );--border-color:var( --e-global-color-9b0e092 );--border-radius:20px 20px 0px 0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:50px;--padding-bottom:50px;--padding-left:50px;--padding-right:50px;}.elementor-1150 .elementor-element.elementor-element-7adc55a:not(.elementor-motion-effects-element-type-background), .elementor-1150 .elementor-element.elementor-element-7adc55a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/deslumbraia.com\/wp-content\/uploads\/2025\/12\/Circle-Dot.png\");background-position:top center;background-repeat:no-repeat;}.elementor-1150 .elementor-element.elementor-element-7adc55a::before, .elementor-1150 .elementor-element.elementor-element-7adc55a > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-7adc55a > .e-con-inner > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-7adc55a > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-7adc55a > .e-con-inner > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-7adc55a > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:transparent;background-image:linear-gradient(180deg, var( --e-global-color-5ddf31a ) 0%, var( --e-global-color-ff03b7b ) 60%);}.elementor-1150 .elementor-element.elementor-element-fb38352{text-align:start;margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 24px 0px 0px;width:var( --container-widget-width, 68.714% );max-width:68.714%;--container-widget-width:68.714%;--container-widget-flex-grow:0;}.elementor-1150 .elementor-element.elementor-element-fb38352 .elementor-heading-title{font-family:\"Inter\", Sans-serif;font-size:1.5em;font-weight:700;}.elementor-1150 .elementor-element.elementor-element-fb38352.elementor-element{--flex-grow:0;--flex-shrink:0;}.elementor-1150 .elementor-element.elementor-element-a976cf3{--display:flex;--justify-content:space-between;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--overflow:hidden;--overlay-opacity:1;border-style:solid;--border-style:solid;border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;border-color:var( --e-global-color-9b0e092 );--border-color:var( --e-global-color-9b0e092 );--border-radius:20px 20px 20px 20px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1150 .elementor-element.elementor-element-a976cf3:not(.elementor-motion-effects-element-type-background), .elementor-1150 .elementor-element.elementor-element-a976cf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-a976cf3::before, .elementor-1150 .elementor-element.elementor-element-a976cf3 > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-a976cf3 > .e-con-inner > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-a976cf3 > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-a976cf3 > .e-con-inner > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-a976cf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:transparent;background-image:radial-gradient(at center center, var( --e-global-color-5518f39 ) 35%, var( --e-global-color-primary ) 100%);}.elementor-1150 .elementor-element.elementor-element-a976cf3.e-con{--align-self:center;}.elementor-1150 .elementor-element.elementor-element-c448aac{--display:flex;--justify-content:flex-start;--overlay-opacity:0.5;border-style:solid;--border-style:solid;border-width:2px 0px 0px 0px;--border-top-width:2px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;border-color:var( --e-global-color-9b0e092 );--border-color:var( --e-global-color-9b0e092 );--border-radius:20px 20px 0px 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.elementor-element.elementor-element-95a96bf > .e-con-inner > .elementor-background-video-container::before, .elementor-1150 .elementor-element.elementor-element-95a96bf > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-95a96bf > .e-con-inner > .elementor-background-slideshow::before, .elementor-1150 .elementor-element.elementor-element-95a96bf > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-position:50% -115px;background-size:85% auto;}.elementor-1150 .elementor-element.elementor-element-95a96bf{--padding-top:20px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1150\" class=\"elementor elementor-1150 elementor-566\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51aee3e4 e-flex e-con-boxed e-con e-parent\" data-id=\"51aee3e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eb77d elementor-widget elementor-widget-heading\" data-id=\"b3eb77d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How we work\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0e47ed elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a0e47ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A craft method for a discipline that cannot be automated<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e494ff6 e-transform elementor-invisible elementor-widget elementor-widget-tp-button\" data-id=\"e494ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"tp-button.default\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-center \"><div class=\"button_parallax \"><div id=\"button6a6e0abf6b35d\"  class=\" text-center ts-button content_hover_effect  \" ><div class=\"pt_plus_button btn6a6e0abf6b35b button-style-8  animate-general \"   data-animate-type=\"transition.bounceIn\" data-animate-delay=\"50\" data-animate-offset=\"85%\"><div class=\"animted-content-inner \"><a href=\"https:\/\/deslumbraia.com\/en\/contact\/\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Book your free 30-minute call\"  >Book your free 30-minute call<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9586945 e-flex e-con-boxed e-con e-parent\" data-id=\"9586945\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14475e1 e-con-full e-flex e-con e-child\" data-id=\"14475e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-88f32a1 e-con-full e-flex e-con e-child\" data-id=\"88f32a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f263fad e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f263fad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2af81da e-con-full e-flex e-con e-child\" data-id=\"2af81da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-75e2168 e-con-full e-flex e-con e-child\" data-id=\"75e2168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e04f0 elementor-widget elementor-widget-text-editor\" data-id=\"a3e04f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>GEO is content work before it is technical work. When a buyer asks ChatGPT, Gemini or Perplexity what they recommend in your sector, what determines whether your company makes it into that recommendation \u2014 and with what arguments \u2014 is the narrative the model can build about you with the sources it has to hand. Sometimes that narrative appears explicitly in the response. Sometimes the model simply lists names. But the reasoning is always there, in the sources that underpinned the decision. <strong>Our job is to build that narrative<\/strong>: to make your website, external mentions, reviews and comparison sites tell the same story with the same arguments, <strong>so that the models recommend you with the case you want to make<\/strong> \u2014 not the one they improvise from whatever they find.<\/p><p>That narrative is not built with templates or generic content. <b>It is built from what your company knows how to do and that no other company knows how to do in quite the same way<\/b>: what the person who handles the difficult cases knows, what the person who takes the first client call knows, what the person who hears the real objections before a contract is signed knows. That knowledge is almost never on your website. It lives inside your people. Drawing it out, deciding how to position it against what your competitors already do, structuring it so that models can cite it, and publishing it with the technical scaffolding needed to make it readable \u2014 that is the work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e94498 e-con-full e-flex e-con e-child\" data-id=\"1e94498\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0d4a356 e-con-full e-flex e-con e-child\" data-id=\"0d4a356\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2030c48 e-con-full e-flex e-con e-child\" data-id=\"2030c48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e19d805 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e19d805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principles\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9d307f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c9d307f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7a6bb elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"4d7a6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 96 96\" width=\"96\" height=\"96\" fill=\"none\" stroke=\"#0F1419\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 26 L40 48\"><\/path><path d=\"M14 48 L40 48\"><\/path><path d=\"M14 70 L40 48\"><\/path><text x=\"8\" y=\"22\" font-family=\"JetBrains Mono, ui-monospace, monospace\" font-size=\"7\" fill=\"#0F1419\" stroke=\"none\">strategy<\/text><text x=\"8\" y=\"44\" font-family=\"JetBrains Mono, ui-monospace, monospace\" font-size=\"7\" fill=\"#0F1419\" stroke=\"none\">content<\/text><text x=\"8\" y=\"78\" font-family=\"JetBrains Mono, ui-monospace, monospace\" font-size=\"7\" fill=\"#0F1419\" stroke=\"none\">technical<\/text><circle cx=\"40\" cy=\"48\" r=\"3\" fill=\"#0F1419\" stroke=\"none\"><\/circle><path d=\"M40 48 L74 48\"><\/path><path d=\"M62 42 q4 0 6 4 q2 4 -4 6 q-6 2 -2 6 q4 4 12 -2\"><\/path><circle cx=\"84\" cy=\"48\" r=\"2.2\" fill=\"oklch(0.62 0.13 165)\" stroke=\"none\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c7dac elementor-widget elementor-widget-heading\" data-id=\"37c7dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The same person signs the commercial rationale, the content and the technical decision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b8f02 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"83b8f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Traditional agencies divide work in a chain: strategist, copywriter, developer. Each link interprets what it understood from the previous one, and what arrives at the end of the process frequently bears little resemblance to the original strategy. At Deslumbra IA there is no chain. The person who decides which question deserves its own page is the person who writes that page and decides which schema it carries. Everything decided gets implemented \u2014 with no intermediary filters to dilute the detail. This is also why the work is faster and more cost-effective than it appears \u2014 and why there is a natural ceiling to how many clients can be served well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a86a877 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a86a877\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7f6c0 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1f7f6c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 96 96\" width=\"96\" height=\"96\" fill=\"none\" stroke=\"#0F1419\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10 30 L24 30 L28 22 L34 38 L40 26 L46 34 L52 30 L86 30\"><\/path><text x=\"10\" y=\"20\" font-family=\"JetBrains Mono, ui-monospace, monospace\" font-size=\"7\" fill=\"#0F1419\" stroke=\"none\">quick<\/text><path d=\"M10 66 Q48 50 86 66\"><\/path><text x=\"10\" y=\"80\" font-family=\"JetBrains Mono, ui-monospace, monospace\" font-size=\"7\" fill=\"#0F1419\" stroke=\"none\">deep<\/text><line x1=\"10\" y1=\"14\" x2=\"10\" y2=\"82\"><\/line><circle cx=\"10\" cy=\"48\" r=\"2.2\" fill=\"oklch(0.62 0.13 165)\" stroke=\"none\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e094d8b elementor-widget elementor-widget-heading\" data-id=\"e094d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deep work and quick fixes run in parallel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731e501 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"731e501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From the first week there are two speeds running simultaneously. The fixes that surface through a technical audit \u2014 poorly structured pages, headings that answer no real question, buried or badly organised content \u2014 go live quickly and generate the first results. In parallel, interviews begin with your team to identify the specific knowledge that will later become the answer pages and comparison pieces that actually move the needle. It is not one thing after the other: it is both at once from day one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3297903 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3297903\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fe842 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d0fe842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 96 96\" width=\"96\" height=\"96\" fill=\"none\" stroke=\"#0F1419\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"10\" y1=\"22\" x2=\"46\" y2=\"22\" opacity=\"0.35\"><\/line><line x1=\"10\" y1=\"30\" x2=\"40\" y2=\"30\" opacity=\"0.35\"><\/line><line x1=\"10\" y1=\"38\" x2=\"44\" y2=\"38\" opacity=\"0.35\"><\/line><circle cx=\"34\" cy=\"56\" r=\"14\"><\/circle><line x1=\"44\" y1=\"66\" x2=\"56\" y2=\"78\"><\/line><path d=\"M58 30 L82 30\"><\/path><path d=\"M76 24 L82 30 L76 36\"><\/path><rect x=\"62\" y=\"50\" width=\"22\" height=\"28\"><\/rect><line x1=\"66\" y1=\"58\" x2=\"80\" y2=\"58\"><\/line><line x1=\"66\" y1=\"64\" x2=\"76\" y2=\"64\"><\/line><line x1=\"66\" y1=\"70\" x2=\"78\" y2=\"70\"><\/line><circle cx=\"73\" cy=\"42\" r=\"2.2\" fill=\"oklch(0.62 0.13 165)\" stroke=\"none\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1801c10 elementor-widget elementor-widget-heading\" data-id=\"1801c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategy decides what to build before building anything<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772b611 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"772b611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before publishing a single new page we do two readings. The first: what narrative already exists about your company in the sources the models consult \u2014 often a narrative you are unaware of. The second: what space the competitors the AI already recommends in your sector occupy, and which of your strengths can be defended more convincingly than theirs. On that basis we decide which parts of the current narrative to keep, which to adjust, which gaps to fill, and in what order. Without that decision, content becomes production for its own sake. With it, every piece has a clear purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e30598 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9e30598\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68ca94 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"c68ca94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 96 96\" width=\"96\" height=\"96\" stroke=\"#0F1419\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"0\" y=\"0\" width=\"96\" height=\"96\" fill=\"#F4F2EC\" stroke=\"none\"><\/rect><rect x=\"22\" y=\"22\" width=\"52\" height=\"52\" fill=\"none\"><\/rect><path d=\"M40 40 q0 -8 8 -8 q8 0 8 8 q0 5 -8 8 v4\" fill=\"none\"><\/path><circle cx=\"48\" cy=\"60\" r=\"1.8\" fill=\"#0F1419\" stroke=\"none\"><\/circle><path d=\"M78 32 l3 3 l5 -6\" fill=\"none\"><\/path><path d=\"M78 46 l3 3 l5 -6\" fill=\"none\"><\/path><path d=\"M78 60 l3 3 l5 -6\" fill=\"none\"><\/path><path d=\"M8 48 L22 48\" fill=\"none\"><\/path><circle cx=\"8\" cy=\"48\" r=\"2.2\" fill=\"oklch(0.62 0.13 165)\" stroke=\"none\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f649c35 elementor-widget elementor-widget-heading\" data-id=\"f649c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Every decision is validated against a specific question<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac247e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ac247e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before publishing a page, an FAQ or any intervention, three questions must be answered: which buyer\u2019s question are we answering here? Why would an AI model choose this answer over a competitor\u2019s? How will we know in the next cycle whether it worked? Audit tools are inputs for decisions \u2014 they are not the decisions themselves. If a page does not answer a real question, it does not get published \u2014 even if it passes every audit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b717d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"40b717d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ed53f elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"19ed53f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 96 96\" width=\"96\" height=\"96\" fill=\"none\" stroke=\"#0F1419\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"14\" y1=\"22\" x2=\"82\" y2=\"22\"><\/line><line x1=\"14\" y1=\"20\" x2=\"14\" y2=\"78\" stroke-dasharray=\"3 4\"><\/line><line x1=\"82\" y1=\"20\" x2=\"82\" y2=\"78\" stroke-dasharray=\"3 4\"><\/line><rect x=\"22\" y=\"56\" width=\"8\" height=\"22\"><\/rect><rect x=\"34\" y=\"46\" width=\"8\" height=\"32\"><\/rect><rect x=\"46\" y=\"38\" width=\"8\" height=\"40\"><\/rect><rect x=\"58\" y=\"30\" width=\"8\" height=\"48\"><\/rect><rect x=\"70\" y=\"26\" width=\"8\" height=\"52\"><\/rect><circle cx=\"74\" cy=\"22\" r=\"2.6\" fill=\"oklch(0.62 0.13 165)\" stroke=\"none\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd51da elementor-widget elementor-widget-heading\" data-id=\"8fd51da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Limited volume by design\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8aa449 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c8aa449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The entire process is run by one person \u2014 <a href=\"https:\/\/deslumbraia.com\/en\/about-us\/\">Antonio Raunelli<\/a> \u2014 and that imposes a natural ceiling on available hours per week. New clients consume significantly more time at the outset: understanding the business, reading the narrative that already exists about them, mapping competitors, designing strategy. When that workload does not fit within available capacity, we say so and propose a realistic start date. It is the direct consequence of how we work: if the person who signs the strategy is the person who conducts the interviews, writes the content and reads the results, there is a limit. We accept that as part of the model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbca8b9 e-flex e-con-boxed e-con e-parent\" data-id=\"cbca8b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d77776 e-con-full e-flex e-con e-child\" data-id=\"4d77776\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a39a53 e-con-full jkit-sticky-element--enabled e-flex jkit-sticky-element-on--down jkit-sticky-position--sticky e-con e-child\" data-id=\"1a39a53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jkit_sticky_top_position&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;jkit_sticky_device&quot;:&quot;desktop&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e9c3497 e-con-full e-flex e-con e-child\" data-id=\"e9c3497\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e9366 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c2e9366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How we work<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ab71b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f4ab71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What happens when we start? \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bea0cd5 e-con-full e-flex e-con e-child\" data-id=\"bea0cd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17b8074 e-con-full e-flex e-con e-child\" data-id=\"17b8074\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7adc55a e-con-full e-flex e-con e-child\" data-id=\"7adc55a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb38352 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fb38352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. First conversation \u00b7 30 minutes at no cost<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230b2d4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"230b2d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is not a service presentation. It is a conversation to understand your situation: what your clients are asking AI about your sector, where you stand today, and whether it makes sense to work together. If there is a fit, we continue to the hour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a976cf3 e-con-full e-flex e-con e-child\" data-id=\"a976cf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c448aac e-con-full e-flex e-con e-child\" data-id=\"c448aac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a970fc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8a970fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Visibility Check and background work begins \u00b7 weeks 1 and 2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bced47e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"bced47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We run real prompts across ChatGPT, Gemini, Perplexity and Google\u2019s AI Overviews. We review each response source by source: what the models say about your company, what they say about your competitors, which sources they consult, and what arguments they use to build their recommendations. In parallel, interviews begin with people from different areas of your team \u2014 operations, sales, customer service, product \u2014 to capture the knowledge that is not on your website but that models could cite. The output is a report covering what the AI sees, what is missing, and where the real opportunity lies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44bfb1c e-con-full e-flex e-con e-child\" data-id=\"44bfb1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6be2004 e-con-full e-flex e-con e-child\" data-id=\"6be2004\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8eed52 elementor-widget elementor-widget-heading\" data-id=\"b8eed52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Positioning strategy \u00b7 takes shape from day one, consolidated in 3\u20134 weeks\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b542ff elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2b542ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Strategy begins taking shape in the first meeting and is refined as we get to know your business better.<\/strong> With the Visibility Check completed and the first interviews done, we run two parallel readings. <strong>The first: what narrative already exists about your company (if any) in the sources the models consult<\/strong> \u2014 what your own pages say, what external mentions say, what reviews say, what comparison sites say. It is often a partial, contradictory or entirely unknown narrative. <strong>The second: what narrative supports the competitors the AI already recommends in your sector<\/strong> \u2014 what arguments the model uses to cite them, where their gaps are, which market spaces no one is claiming. <strong>Crossing both readings against your specific strengths, we decide strategy<\/strong>: which parts of your current narrative to keep, which to adjust, which questions to compete for directly against a specific competitor, which to open a new space where no one is answering well, and in what order. That strategy directs the work of the following 90 days. Without it, you publish a great deal and achieve little.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-212eb1f e-con-full e-flex e-con e-child\" data-id=\"212eb1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48b8993 e-con-full e-flex e-con e-child\" data-id=\"48b8993\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caf4fb4 elementor-widget elementor-widget-heading\" data-id=\"caf4fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Intervention \u00b7 first 90 days\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de1d79 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4de1d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>From the strategy, we execute in order of business impact<\/strong> \u2014 not by number of findings. Quick fixes go live while the deeper work advances: new answer pages built from the interviews, restructuring of existing content, presence in the external sources your sector consults, schema and structured data where they add value. Every piece of copy is developed with your team and in your voice, ready to pass your internal approval process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b395d8 e-con-full e-flex e-con e-child\" data-id=\"0b395d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-de61f4a e-con-full e-flex e-con e-child\" data-id=\"de61f4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ac926 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e1ac926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Ongoing tracking \u00b7 cadence according to plan\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9772075 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9772075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Monthly, fortnightly or weekly. Each cycle: before\/after comparison screenshots, share of voice against the competitors the AI recommends in your sector, citations per prompt, alerts if a new competitor enters or you lose a relevant mention. And an analysis of the narrative the models use when recommending you \u2014 which arguments they use, alongside which competitors they place you, in what order, with what caveats. Appearing is only half the work; appearing with the arguments you want to defend is the other half. The output of each cycle is a short list of what to do next \u2014 three prioritised actions, not twenty pending tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f8ad1 e-flex e-con-boxed e-con e-parent\" data-id=\"59f8ad1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e47e9bd e-con-full e-flex e-con e-child\" data-id=\"e47e9bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7fecf98 e-con-full e-flex e-con e-child\" data-id=\"7fecf98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-428df1b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"428df1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2eba5b1 e-con-full e-flex e-con e-child\" data-id=\"2eba5b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-87b5735 e-con-full e-flex e-con e-child\" data-id=\"87b5735\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71fec29 e-con-full e-flex e-con e-child\" data-id=\"71fec29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9cc21b5 e-con-full e-flex e-con e-child\" data-id=\"9cc21b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b82f0f elementor-widget elementor-widget-heading\" data-id=\"0b82f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Deliverables<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef33560 elementor-widget elementor-widget-text-editor\" data-id=\"ef33560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Executive Summary<\/strong><\/h5><p>One page per cycle. Decisions taken, decisions pending, owners and dates. The document the managing director can read in the lift.<\/p><hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/><h5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Comparison Screenshots<\/strong><\/h5><p>What a user sees when they ask ChatGPT, Gemini, Perplexity and AI Overviews about your sector. Before and after, with date. No estimates or projections \u2014 real responses at the moment of tracking.<\/p><hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/><h5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Action list for the next cycle<\/strong><\/h5><p>Three actions prioritised by expected impact. Each with an owner and a date. This is not a backlog: it is what moves the needle in the next period.<\/p><hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/><h5 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Change Log<\/strong><\/h5><p>What was published, what was adjusted, what was decided not to do and why. So that in six months you can reconstruct how you got to where you are.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ef05f1 e-flex e-con-boxed e-con e-parent\" data-id=\"7ef05f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1577ef1 e-con-full e-flex e-con e-child\" data-id=\"1577ef1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b06bffb e-con-full jkit-sticky-element--enabled e-flex jkit-sticky-element-on--down jkit-sticky-position--sticky e-con e-child\" data-id=\"b06bffb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jkit_sticky_top_position&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;jkit_sticky_device&quot;:&quot;desktop&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d12936e e-con-full e-flex e-con e-child\" data-id=\"d12936e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4e461 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2b4e461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book your free 30-minute call!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d71df0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d71df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If it makes sense, we\u2019ll continue to the full hour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b146e8 e-con-full e-flex e-con e-child\" data-id=\"9b146e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60d1d91 e-transform elementor-invisible elementor-widget elementor-widget-tp-button\" data-id=\"60d1d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"tp-button.default\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-center \"><div class=\"button_parallax \"><div id=\"button6a6e0abf76322\"  class=\" text-center ts-button content_hover_effect  \" ><div class=\"pt_plus_button btn6a6e0abf76321 button-style-8  animate-general \"   data-animate-type=\"transition.bounceIn\" data-animate-delay=\"50\" data-animate-offset=\"85%\"><div class=\"animted-content-inner \"><a href=\"https:\/\/deslumbraia.com\/en\/contact\/\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Book now!\"  >Book now!<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-989d640 e-flex e-con-boxed e-con e-parent\" data-id=\"989d640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e02f9a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1e02f9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b80f21 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7b80f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choose your visibility tracking plan\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e5edf elementor-widget elementor-widget-text-editor\" data-id=\"89e5edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>All three plans include the same service. What varies is how often we work together \u2014 and therefore, how fast your visibility grows.<\/strong><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Most clients go through all three phases. We start weekly while building visibility from scratch \u2014 usually two or three months. When the metrics show that presence is established, we move to fortnightly. And when the work is mainly maintenance and fine-tuning, to monthly.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It\u2019s not an automatic step-down. It\u2019s a decision we make together when the data says it makes sense. And the criteria is always the same: what pace does your business need right now?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0f1b54 e-con-full e-flex e-con e-child\" data-id=\"c0f1b54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d8ccec5 e-con-full e-flex e-con e-child\" data-id=\"d8ccec5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c6d2dd6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c6d2dd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e48167 elementor-widget elementor-widget-heading\" data-id=\"2e48167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly Tracking<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f78e60 elementor-widget elementor-widget-heading\" data-id=\"7f78e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly Visibility Plan\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b7d6b elementor-widget elementor-widget-heading\" data-id=\"f7b7d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00a3320<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b0148 elementor-widget elementor-widget-heading\" data-id=\"43b0148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly Billing\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2eaa72 elementor-widget elementor-widget-text-editor\" data-id=\"b2eaa72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">For businesses that want to build AI visibility at a sustainable pace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dcef9 e-transform elementor-widget elementor-widget-tp-button\" data-id=\"40dcef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"tp-button.default\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-center \"><div class=\"button_parallax  full-button \"><div id=\"button6a6e0abf81f5b\"  class=\" text-center ts-button content_hover_effect   full-button \" ><div class=\"pt_plus_button btn6a6e0abf81f5a button-style-8  full-button  animate-general \"   data-animate-type=\"transition.bounceIn\" data-animate-delay=\"50\" data-animate-offset=\"85%\"><div class=\"animted-content-inner \"><a href=\"https:\/\/buy.stripe.com\/14A3co9UEb7TaEed5f1VK0e\" target=\"_blank\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Book it now\"  >Book it now<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-251d26d e-con-full e-transform e-flex elementor-invisible e-con e-child\" data-id=\"251d26d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dfa74 elementor-widget elementor-widget-heading\" data-id=\"f8dfa74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The most demanded\n<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b47119 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1b47119\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc32ec elementor-widget elementor-widget-heading\" data-id=\"7dc32ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Fortnightly Tracking<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f43b0 elementor-widget elementor-widget-heading\" data-id=\"d9f43b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Momentum Plan\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388db7c elementor-widget elementor-widget-heading\" data-id=\"388db7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00a3540<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f69306 elementor-widget elementor-widget-heading\" data-id=\"8f69306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly Billing\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad4863 elementor-widget elementor-widget-text-editor\" data-id=\"7ad4863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For businesses that want to close the gap faster and gain ground before their competitors do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ee5e5 e-transform elementor-widget elementor-widget-tp-button\" data-id=\"d4ee5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"tp-button.default\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-center \"><div class=\"button_parallax  full-button \"><div id=\"button6a6e0abf83cc3\"  class=\" text-center ts-button content_hover_effect   full-button \" ><div class=\"pt_plus_button btn6a6e0abf83cc2 button-style-8  full-button  animate-general \"   data-animate-type=\"transition.bounceIn\" data-animate-delay=\"50\" data-animate-offset=\"85%\"><div class=\"animted-content-inner \"><a href=\"https:\/\/buy.stripe.com\/28E9AM5Eo5NzcMme9j1VK0f\" target=\"_blank\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Book it now!\"  >Book it now!<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9051fc9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9051fc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6a005 elementor-widget elementor-widget-heading\" data-id=\"ab6a005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Weekly Tracking<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dee9f7 elementor-widget elementor-widget-heading\" data-id=\"5dee9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Market Leader Plan<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08c007 elementor-widget elementor-widget-heading\" data-id=\"f08c007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00a3900<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ebb86 elementor-widget elementor-widget-heading\" data-id=\"59ebb86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Monthly Billing\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae3954 elementor-widget elementor-widget-text-editor\" data-id=\"0ae3954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For businesses that want the maximum pace of progress and continuous adjustment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-744d328 e-transform elementor-widget elementor-widget-tp-button\" data-id=\"744d328\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-2,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"tp-button.default\">\n\t\t\t\t\t<div class=\"pt-plus-button-wrapper   text-center \"><div class=\"button_parallax  full-button \"><div id=\"button6a6e0abf859ed\"  class=\" text-center ts-button content_hover_effect   full-button \" ><div class=\"pt_plus_button btn6a6e0abf859ec button-style-8  full-button  animate-general \"   data-animate-type=\"transition.bounceIn\" data-animate-delay=\"50\" data-animate-offset=\"85%\"><div class=\"animted-content-inner \"><a href=\"https:\/\/buy.stripe.com\/dRmfZa0k41xjh2CaX71VK0g\" target=\"_blank\" class=\"button-link-wrap \" role=\"button\" data-hover=\"Book it now!\"  >Book it now!<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a73308 elementor-widget elementor-widget-heading\" data-id=\"6a73308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">FAQs \u2014 Frequently asked questions about how we work<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2f8b2f e-con-full e-flex e-con e-child\" data-id=\"e2f8b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54ec00d elementor-widget elementor-widget-html\" data-id=\"54ec00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     DESLUMBRA IA \u2014 \/en\/how-we-work\/\n     Block HTML \u2014 Elementor HTML Widget\n     Version: 1.0 \u2014 April 2026\n     Structure: .faq-item \/ button.faq-q + Accordion script + FAQPage JSON-LD Schema\n     6 questions \u00b7 2 thematic groups\n     ============================================================ -->\n\n<div class=\"faq-wrap\">\n\n  <p class=\"faq-group-label\">Organisation and process<\/p>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-q\" aria-expanded=\"false\">\n      What do we need to do, and what do you handle?\n      <span class=\"faq-icon\" aria-hidden=\"true\">&#x2192;<\/span>\n    <\/button>\n    <div class=\"faq-resp\">\n      <p>We define this together at the start of the engagement. We adapt to your way of working, not the other way around.<\/p>\n      <p>The pace of the project depends on the availability of the people involved on your side and the material you already have. Publication is split according to the situation: with start-ups or companies without internal staff responsible for the website, the usual arrangement is for you to provide credentials and for us to create the content directly \u2014 always as a draft, awaiting your approval before it goes live. With companies that have a marketing or product team responsible for the website, content goes through your internal processes before it reaches publication. What does not change: the final decision on what gets published is always yours.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-q\" aria-expanded=\"false\">\n      The strategy takes 3\u20134 weeks to consolidate. Should we not start publishing sooner?\n      <span class=\"faq-icon\" aria-hidden=\"true\">&#x2192;<\/span>\n    <\/button>\n    <div class=\"faq-resp\">\n      <p>Strategy starts taking shape from the first meeting. What takes 3\u20134 weeks is consolidating the detail, not starting the work.<\/p>\n      <p>As we get to know your business better \u2014 through interviews, reading the narrative that already exists about you, analysing the competitors the AI already recommends \u2014 the initial picture is refined. The more complex the business or sector, the more nuance emerges and the more the strategy is sharpened. While that happens, the quick fixes identified in the <a href=\"\/en\/ai-visibility-check\/\">Visibility Check<\/a> go live from the first week \u2014 headings that answer no real question, poorly structured content, basic missing schema. The new, deeper content is what waits for the strategy to be properly consolidated, because publishing before that decision is made is moving without direction.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-q\" aria-expanded=\"false\">\n      Who decides what content gets published?\n      <span class=\"faq-icon\" aria-hidden=\"true\">&#x2192;<\/span>\n    <\/button>\n    <div class=\"faq-resp\">\n      <p>You do. We recommend a strategy based on the opportunity map we identify in your market and build the content on that basis.<\/p>\n      <p>We do not invent content. Every piece that is published has a real foundation in your product or service \u2014 it comes from interviews with your team, from conversations with your clients, from materials you already have. What we contribute is the judgement about which question deserves its own page, which arguments position you better against the competition, and how to structure the text so that models can cite it. The voice is yours, the facts are yours, the final decision is yours. Our signature is on the strategy and on the how.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-q\" aria-expanded=\"false\">\n      Do we need to have a developer available?\n      <span class=\"faq-icon\" aria-hidden=\"true\">&#x2192;<\/span>\n    <\/button>\n    <div class=\"faq-resp\">\n      <p>If you have one, we work with them. If not, we manage with access to your CMS and advise you on when it makes sense to bring one in on a one-off basis.<\/p>\n      <p>When a developer is available, the usual arrangement is for them to give us visual access to review the state of the infrastructure, while we indicate the technical adjustments worth making at each stage \u2014 schema, robots.txt, redirects, llms.txt, whatever applies. When there is no developer, we work directly on the CMS for everything that can be done there, which is the majority of the work. A developer is only needed for server-level interventions or structural changes to the site \u2014 and in those cases we give you advance notice so you can organise accordingly.<\/p>\n    <\/div>\n  <\/div>\n\n  <p class=\"faq-group-label\">Terms and capacity<\/p>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-q\" aria-expanded=\"false\">\n      What happens if, after the Visibility Check and strategy, we decide not to continue?\n      <span class=\"faq-icon\" aria-hidden=\"true\">&#x2192;<\/span>\n    <\/button>\n    <div class=\"faq-resp\">\n      <p>There is no minimum commitment. The plan is billed one month in advance and can be cancelled at any time.<\/p>\n      <p>Everything worked on during that period stays with you: the <a href=\"\/en\/ai-visibility-check\/\">Visibility Check<\/a> report, the documented strategy, the published copy, the comparison screenshots, the change log. No penalties, no hidden clauses. The reason is consistent with how we work: if what we are doing adds value, you see it yourselves in the tracking. If it does not, there is no point in obliging anyone to continue.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-q\" aria-expanded=\"false\">\n      What happens if I get in touch and you don't have capacity to start right away?\n      <span class=\"faq-icon\" aria-hidden=\"true\">&#x2192;<\/span>\n    <\/button>\n    <div class=\"faq-resp\">\n      <p>We say so directly and propose a realistic start date. Usually between two and six weeks depending on current workload.<\/p>\n      <p>If the urgency cannot accommodate that wait, we recommend other market options that may suit your situation \u2014 and we explain what to look for and what to avoid. The reason this happens is structural, not commercial: the entire process is run by <a href=\"\/en\/about-us\/\">Antonio Raunelli<\/a> from start to finish, and new clients consume significantly more hours in the first weeks. Before taking on a new client, we prefer to maintain the service standard we give to existing ones. 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Before taking on a new client, we prefer to maintain the service standard we give to existing ones.\"\n        }\n      }\n    ]\n  }\n  <\/script>\n\n<\/div><!-- .faq-wrap -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d987fbe e-flex e-con-boxed e-con e-parent\" data-id=\"d987fbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17bac7b e-con-full e-flex e-con e-child\" data-id=\"17bac7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f273648 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f273648\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-49e758e e-con-full e-flex e-con e-child\" data-id=\"49e758e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3327d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d3327d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start showing up in AI conversations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4cb1d1 elementor-widget elementor-widget-heading\" data-id=\"d4cb1d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Email<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d598e54 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When a buyer asks ChatGPT, Gemini or Perplexity what they recommend in your sector, what determines whether your company makes it into that recommendation \u2014 and with what [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1150","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/pages\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":43,"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/pages\/1150\/revisions"}],"predecessor-version":[{"id":2649,"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/pages\/1150\/revisions\/2649"}],"wp:attachment":[{"href":"https:\/\/deslumbraia.com\/en\/wp-json\/wp\/v2\/media?parent=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}