The latest from our AI positioning blog
The AI answer is now for sale. The organic citation is not.
Google now places ads inside the AI Mode answer. But the paid placement doesn’t buy the organic citation — it...
AI told the BBC a journalist was a hot-dog champion. The same mechanism makes your business invisible.
A BBC reporter tricked Gemini and ChatGPT into calling him a hot-dog champion in 20 minutes. The same mechanism makes...
Google pulls FAQ schema. What now for AI?
Google removed FAQ schema Rich Results in May 2026. The GEO industry says it matters more for AI now. A...
AI already recommends Chinese manufacturers when buyers ask about industrial machinery. Their European competitors haven’t noticed yet.
An industrial machinery buyer opens ChatGPT, Gemini or Perplexity today and asks which manufacturers lead their category. The answer they...
Perplexity returns the same elite universities to everyone. The long tail is where it picks sides.
We asked Perplexity the same question about AI master’s programmes in the UK from three browsers, all in private mode,...
What is GEO (Generative Engine Optimization): the definitive guide
More people every day search for products and services directly in ChatGPT or Gemini before they go to Google. Not...
Why your business doesn’t appear in ChatGPT: seven technical reasons and how to fix them
You searched for your business in ChatGPT or Gemini and it wasn’t there. Or worse: a competitor you know well...
I Asked ChatGPT Whether My GEO Strategy Was Working. It Said Yes.
ChatGPT can help you improve your AI visibility. But there is one thing it cannot do well....
Four AI platforms were asked which private health insurer to choose. They couldn’t agree on Vitality.
NHS waiting lists hit 7.6 million. That number has quietly changed how people research private health insurance
We asked ChatGPT, Gemini and Perplexity which legal tool to use. All three recommended real companies in the wrong context.
The problem isn’t that AI recommends tools that don’t exist. It’s that it recommends real tools in the wrong context....
A gestoría with a 4.9 rating and a genuine edge on international billing. AI has never heard of it.
In our first article in this series, we ran a simple experiment: ask four AI platforms which online gestoría they’d...
GEO is detective work
Before we talk about content or AI platforms, there’s a question that most digital marketing has never asked with any...
An Estonian company ranked above every Spanish competitor. Here’s what that tells us about AI search.
In February 2026, we asked four AI platforms the same question: “What’s the best online gestoría for self-employed workers in...
The AI opportunity: why does everyone trust ChatGPT?
We like to think people shop around — try a few chatbots, weigh up the options, then choose. In reality,...
Are we ready for a world of one answer?
Not long ago, an EL PAÍS – Ideas piece pointed to the direction of travel: Google is shifting from showing...
What does Artificial Intelligence (AI) mean to you?
What does Artificial Intelligence (AI) mean to you? The answer will vary depending on each person’s reality — and some...
The AI answer is now for sale. The organic citation is not.
Google now places ads inside the AI Mode answer. But the paid placement doesn’t buy the organic citation — it sits beside it. Here’s the...
AI told the BBC a journalist was a hot-dog champion. The same mechanism makes your business invisible.
A BBC reporter tricked Gemini and ChatGPT into calling him a hot-dog champion in 20 minutes. The same mechanism makes your business invisible.
Google pulls FAQ schema. What now for AI?
Google removed FAQ schema Rich Results in May 2026. The GEO industry says it matters more for AI now. A controlled experiment says otherwise.